Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...

Small businesses often lack the revenue necessary to cope with multiple product failures. To prevent this problem, many small companies create a product concept to test a proposed product's potential ...

Best known for building room-dominating loudspeakers like the Klipschorn , Klipsch has also spent years translating its core audio DNA into portable form factors. That on-the-go side of the business ...

Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Workshops often vary in their composition of speaker insights, Q&As and practical activities, but Monday afternoon’s SB’15 London session with Chris Sherwin, Head of Sustainability at design firm ...

Neural Concept’s end-to-end 3D AI platform empowers 70+ OEMs and Tier 1s across verticals including automotive, microelectronics and consumer electronics. At CES, the company will host invite-only ...

Naming a new product is one of the most challenging and important marketing decisions you will make. With all of the products on the market today, how do you win the attention of the consumer? What ...