Smartphones versus personal computers. One tends to be used more for ‘play,’ while the other is favored for work. A new study has found that the way we process deceptive online information very much ...

For years, the brain has been thought of as a biological computer that processes information through traditional circuits, whereby data zips straight from one cell to another. While that model is ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

The brain constantly blends split-second reactions with slower, more thoughtful processing, and new research shows how it pulls this off. Scientists discovered that brain regions operate on different ...