Just in time for Amazon’s Prime Big Deals Day, Toyota is stepping away from the Prime label. As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer ...

It’s the rough idle no Toyota Prius owner ever wants to hear. When my neighbor heard a “loud, throaty sound” from his otherwise quiet Prius one morning, he knew the catalytic converter had been stolen ...

"I do not like being told to keep my eyes on the road," says one 2026 Prius Prime owner after discovering that his car’s ...

The new Prius is our Car of the Year, but can the plug-in-hybrid Prime survive the challenges of daily life? Where did this car come from? The new, stereotype-shattering Prius surprised us with a come ...

The Prius is known for being one of the most reliable and fuel-efficient cars in Toyota's lineup. It's been teased by many people over the years, but if you're still laughing at the Prius, the joke's ...

Ever wonder what a Toyota Prime model is? Maybe I say "Prime" and you think of Amazon delivery or Optimus, the semi-truck leader of the Autobots. If you're a math teacher, maybe numbers like 1, 3, and ...

Forbes contributors publish independent expert analyses and insights. Michael Teo Van Runkle is a journalist who covers the auto industry. Even the earliest images released in late 2022 showing a ...

After spending extensive time with our yearlong Prius Prime XSE test car and a RAV4 Prime XSE, we decided to find out using our Car of the Year criteria to guide us. Don’t count out the RAV4 Prime ...