The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for ...

The acquisition is intended to strengthen PPC Flex’s role as a packaging supplier to consumer and healthcare goods sectors.

PPC, a leading family investment firm focused on partnering with family-, founder-, and management-owned businesses, today announced that Ted Buell has joined the firm as Senior Director, Chief ...

Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across ...

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.

These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.