As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Dr. Stephen Covey, author of The 7 Habits of Highly ...

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall ...

Podcast advertising continued its rapid expansion in Q4 2024, with total ad spend rising 19% year-over-year, according to Magellan AI’s Podcast Advertising Benchmark Report. The study, which analyzed ...

Various sources report 34% never skip (Acast), 68% hear some or all the commercials (Inside Radio), and 28% listen to all the ...