Several major retailers nearly doubled their volume of emails sent to customers and prospects in August. While personalized emails are increasing, retailers have yet to meet customer expectations, ...

You’ve spent hours crafting the perfect email marketing campaign. So you feel pretty discouraged when most of your emails end up in spam folders next to emails about extending car warranties. That’s ...

Missed our webinar on email personalization? With email the undisputed marketing ROI leader, you won’t want to miss this panel of experts and learn how personalization can dramatically increase open ...

Above the Treeline is testing a new addition to its Edelweiss suite of services for independent booksellers. Edelweiss360 is a bookstore-to-consumer marketing tool that will allow booksellers to ...

Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

Google sends some businesses personalized emails about suspensions to their Google Business Profile. The emails explain why the suspension happened and the necessary steps to reverse the suspension, ...

More than one million low-income uninsured people are eligible for zero-premium cost-sharing reduction (CSR) silver plans through the Affordable Care Act (ACA) Marketplaces. However, many are not ...

70% of simulated landing page interactions involved branded content. Microsoft was the most common brand, accounting for 25%, followed by LinkedIn, X, Okta, and Amazon. 82% of the top 20 clicked links ...