The Multiple on Invested Capital (MOIC) gives a straightforward view of how much money you’ve made back compared to what you put in. New tech tools can pull in data automatically and create dashboards ...

Set effective employee performance goals using MBO and continuous feedback. Top HR software includes BambooHR, Paychex Flex, GoCo, and monday.com for tracking.

Chaitanya Indukuri is a product manager in analytics and insights at Deutsche Bank and is based out of New York City. Every business leader focuses on improving their organization's performance.

Natalie Norfus is the Founder & Managing Owner at The Norfus Firm, PLLC, where she partners with employers on DEI and HR strategies. In a decade of working with organizations on DEI initiatives, I've ...

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Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

Andrew Bloomenthal has 20+ years of editorial experience as a financial journalist and as a financial services marketing writer. Charlene Rhinehart is a CPA , CFE, chair of an Illinois CPA Society ...