Stefan Pollack is president of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. The request for proposal (RFP) process is designed to ensure ...

There's a legend in the PR industry: the publicist who showed up to work for 10 years without ever once actually sending a pitch. Supposedly, he just sat there checking his email and pretending to ...

Links remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming increasingly difficult as Google continues to get ...

Startups and PR firms have long had a halting, if not embattled relationship. Spend time talking to entrepreneurs and those working at startups, and it won’t be long before you encounter the nagging ...

The Request for Proposal (RFP) has long served as a foundational process in the industry and is considered as a gateway between brands and agencies to forge new connections and partnerships. However, ...

It’s that time of year again. You and the other leaders at your company are spending time looking back on the year’s performance–what went well, what could be improved, what you’ll make room for in ...

SearchAtlas’s New AI PR Integrations New York, United States – December 28, 2025 / Search Atlas / SearchAtlas has announced a significant enhancement to its AI PR platform with the integration of four ...