A formal public relations plan is usually part of a company's broader marketing plan, or a smaller document that outlines the PR component of the marketing plan. Advertising and promotions are other ...

When it comes to initiating PR efforts, it’s crucial to have a plan in place. It’s a great resource to have and to use as a guide. It will help you strategize, implement and map out your PR efforts so ...

It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let’s debunk these myths so you can identify a PR plan that works ...

Go ahead and lose it_._ The door is closed and the public relations professional sitting across the table from you has heard it all before. You want to know two things: How does your fiercest ...

Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion? So why would you pay for public relations or ...

CES, the massive annual tech showcase where companies debut their biggest innovations, creates both excitement and real opportunities for brands looking to stand out. Learn how to plan smart CES PR ...