LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude? LLM optimization is taking ...

SEO is at an inflection point due to the rise of LLMs as search platforms. This has led to a lot of contradictory information about how we should approach LLMs and whether we should even continue to ...

Ed Rothberg is Chief Scientist and Chairman of the Board at Gurobi, producer of one of the world’s fastest mathematical optimization solver. Despite a growing level of interest in mathematical ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

As a reporter, a primary part of my job is to ask questions. Luckily there are several industry organizations, enterprise network managers and vendors willing to provide their takes on the tough ...

AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.

Last time, I shared with readers some thoughts from Gartner analysts on integrating acceleration technologies into network gear. This time I am sharing the research firm’s take on the convergence of ...