Opinions expressed by Entrepreneur contributors are their own. A Google report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior showed that 90 percent of consumers surveyed ...

Opinions expressed by Entrepreneur contributors are their own. The consumer journey to make a purchase has evolved (and continues to do so) rapidly. There used to be a time when buying only happened ...

There’s a lot of buzz surrounding omnichannel retailing and WHY retailers should do it, but the HOW of it all isn’t always clear. Which is why instead of just talking about the benefits of omnichannel ...

"Where we will end up, it’s very hard to say, but we know it will improve." Does H&M really have more to say on omni-channel than just blind faith? The H&M Group’s world is much more complex today ...