HYBE's scarcity model is designed to enhance the fan experience by introducing elements that limit access to events, merchandise, and exclusive content. As CEO Lee articulated in his New Year address, ...
BTS fans haven't seen the band together since 2022 ...
The band announced a 2026-2027 world tour with over 70 dates across Asia, North America, South America, Australia and Europe.
Hosted on MSN
BTS comeback: Seoul to New York - K-pop icons kick off large-scale promotions ahead of global music moment
BTS comeback is possibly the biggest music event of 2026. The sheer announcement of the K-pop legends' comeback album and impending world tour has sent its label HYBE earning huge profits, already.
Attention, ARMY: BTS is back! The K-pop group kicked off 2026 by announcing a new album, their first since the anthology, Proof, in June 2022. Now, BTS — featuring RM, Jin, SUGA, j-hope, Jimin, V and ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results