Almost every other tech brand is adopting AI into its apps and services. Now, the e-commerce giant Amazon has introduced a new AI feature designed to help buyers choose the right product. When you ...

Amazon's latest AI tool promises to make shopping decisions easier — by choosing the "best" product for you. Why it matters: Amazon has been a major player in generative AI, largely through its cloud ...

Have you ever been searching through hundreds of products on Amazon and thought, "man, I really wish someone else would just decide what I should buy instead"? If you answered yes, then Amazon's ...

Meara covers streaming service news for CNET. She graduated from the University of Texas at Austin with a degree in journalism. When she's not writing, she likes to dote over her cat, sip black coffee ...

Amazon has added a new AI-powered Help Me Decide option on its platform that will help the buyer choose the right product. It uses AI to analyse the users’ history to suggest a particular product.