Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...

Netflix expands its Ads Suite with Amazon/Yahoo DSP targeting and a new conversion API, boosting measurability and reach—see ...

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The biggest alteration to the API is that Netflix will remove the access that apps and developers have to the rental and instant-watch history of its users. This was already limited to specific ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Cory Benfield discusses the evolution of ...

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Pretty much every new piece of technology in your home can access Netflix. But when the video service started, in addition to mailing discs to customers, it was also providing developers with an open ...

Netflix has updated the terms of use for its API, removing some useful functionality from third-party apps. Netflix has updated the terms of use for its API, removing ...