For the first time in years, the Chicago Bulls have fallen out of the NBA's Top 10 teams in merchandise sales.

The NBA’s midseason top-selling jersey rankings reflect not only on-court performance but also global fan engagement and ...

During the first half of the 2025-2026 season, the NBA Store analyzed merchandise sales data. The list of the most popular National Basketball Association (NBA) teams by sales has been revealed.

The 2025 NBA playoffs are underway. Four days are set aside for the play-in portion of the tournament before it starts in earnest on Saturday, April 19. Here’s the play-in schedule. Conference finals ...

Victor Wembanyama's NBA jersey is the fourth best-seller, highlighting his rising global appeal.

If you purchase a product through a link on our site, we may receive compensation. Many of the jerseys are currently top sellers, so fans will want to get their apparel before supplies run out. The ...

Stephen Curry has once again demonstrated his massive global appeal, earning the top spot on the NBA’s Top-Selling Jersey list for the first half of the 2025-26 regular season, the league announced.

The 2025 NBA City Edition collection is available now for all 30 NBA teams. The NBA City Edition collection features apparel from the following brands: Nike, Jordan Brand, 47 Brand, New Era, Stadium ...

Despite losing last season's title to the Cleveland Cavaliers, the Golden State Warriors remain the NBA's merchandising leader in stores, while Stephen Curry still has the best-selling jersey over ...

NEW YORK -- Milwaukee's Giannis Antetokounmpo, Boston's Jayson Tatum and Dallas' Luka Doncic are seeing their jerseys sell more briskly than ever, the NBA said Friday when announcing its latest list ...

The Knicks are expected to shop an NBA Cup hero ahead of the trade deadline as rotation minutes dry up and roster pressure ...

Highfalutin fashion house Balenciaga has launched new in-game apparel for NBA 2K26, the latest iteration of the highly ...