Piecing together a complex multichannel marketing strategy can feel like trying to solve a puzzle where the picture keeps changing. When the goal is to build recognition of a new brand among target ...

Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

Multichannel attribution has become an integral aspect of marketing strategies in today’s digital world. As organizations strive to optimize their marketing efforts, understanding the role of ...

B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2. The report was based on data from a survey ...

Multi-channel marketing automation is rapidly becoming a cornerstone for businesses seeking to optimize their marketing efforts across various platforms. By leveraging technology to coordinate and ...

In 2025, businesses are facing an increasingly competitive digital landscape. Customers no longer interact with brands through just one touchpoint; instead, they expect seamless communication across ...

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline ...

Versium customers can now access Resulticks’ Marketing Star in the REACH platform to consolidate audience engagement cycle The Marketing Star Essentials plan is now included in REACH subscriptions ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and measurement. Consumer attention has splintered like never before. Consider a ...

In today’s digital world, it’s critical for marketers in any industry to develop a multichannel approach that reaches consumers on the channels they prefer to use. After all, the number of devices ...

REDMOND, Wash.--(BUSINESS WIRE)--According to recent Gartner research, only 33% of martech is utilized, a bloat glut that disproportionately impacts SMBs’ productivity, budgets and growth. Finding ...