Know what your customers value and align your pricing, positioning, and systems around that truth. Build your product with ...

Opinions expressed by Entrepreneur contributors are their own. The app market is booming, and with millions of apps available in different app stores, it’s important to ensure that yours stands out ...

As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

Product-led growth (PLG) drives speed and scale. Sales-led growth (SLG) enables control and enterprise expansion. But in today’s SaaS landscape, especially in AI-powered markets, neither strategy is ...

Many companies miss opportunities to monetize their intellectual property (IP) via effectively and strategically managed approaches that generate significant additional revenue, provide competitive ...

SM Entertainment (hereafter SM) has released a new YouTube video detailing their IP (intellectual property) monetization strategy for SM 3.0. On February 21, SM released a follow-up YouTube video ...

As audiences continue to move fluidly between subscription, ad-supported and free streaming environments, broadcasters are ..

The AI pricing paradox, previously explained in this article, is upending how companies monetize their products. The cost of every new user is not only variable but often significantly higher than in ...

The rise of ad formats is chief among the challenges faced by publishers and their revenue streams nowadays. In an ever-developing market space, publications are finding alternative ways to boost ...

AI has become a big topic of conversation this year. I was in Davos last week, and it probably came up at almost every single discussion around technology, what's happening with AI as well as what's ...

In a game of Show Me The Money: NFLX will win hands down over any other streamers, attributed to its positive operating margin and FCF generation. Combined with its three monetization strategies, we ...

Part Two of a two-part articleWhile the livestreaming of music performances is not an entirely new phenomenon, the COVID crisis has transformed the live performance landscape, compelling artists from ...