At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Merchandising is the strategy businesses use to sell products. It’s a broad category that covers everything from inventory decisions, to how products are displayed in-store, to how they are marketed ...

Marketing creates an avenue of exchange between you and your customers. Sometimes that exchange prompts an immediate sale, and at other times it builds awareness of the brand for when future purchases ...

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

A business’s Sales team needs the Marketing staff, whether or not the sales side will admit it. The purpose of marketing is to tell the story of the brand - who the company is and what solutions are ...

For those of you who work for a technology firm, particularly you Marketing types, you will no doubt want to hold an “Analyst Day” to wow, dazzle and impress some influential types - like IT Research ...

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