Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...

In partnership with Outright Games, Barbie Horse Trails is a new open-world equestrian digital game where players can ride horses and solve mysteries. Mattel and Outright Games have announced the ...

Developed as part of Mattel’s 80th anniversary campaign, the game features Barbie™, Hot Wheels™, Fisher-Price™, UNO™, Thomas & Friends™, Masters of the Universe™, and even more Mattel brands. Players ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology ...