Improving the validity of your market research can increase the effectiveness of your marketing strategies. When you know what members of your target market are doing and what they want, you can ...

How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, obligations, ...

Research guides your business's marketing plan and the four Ps of marketing – product, price, place and promotion – which help describe the purpose of marketing research. This research gives you the ...

You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it’s a business risk. Successful marketing research will help launch products that are ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

If you’re still focusing on the brand, and not the consumers you want to reach, that’s your first clue that you may need to reimagine your insights approach. My company's research has shown that just ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the steps in primary market research. It’s ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 7 min 57 sec ago By Ad Age Staff - 3 hours 37 min ago By Jack Neff - 21 hours 6 min ago By Brian Bonilla - 2 days 5 hours ago 2 ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

In a scene duplicated hundreds of times a day throughout the US, a physician in a busy practice participates in a marketing research study. A moderator is working his way through a schedule of back-to ...