Your senior year as a marketing student includes a senior project, which gives you the opportunity to incorporate what you've learned in your marketing classes into a project of your own design that ...

Developing a customer base presents a major challenge for businesses large and small. This is particularly true for organizations that have limited resources, where every advertising dollar counts.

On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.