Artificial intelligence (AI) holds great promise for businesses today, especially for marketing teams who must anticipate customers' interests and behavior to achieve their goals. Despite the growing ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Predictive analytics is the weakest data skill among B2B marketers, their team and their organisation, according to B2B Marketing’s Data Skills Benchmarking Report. Only 27 per cent of marketers rated ...

If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) ...

Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

New York, United States, 17th Dec 2025 – Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing systems. The initiative represents a ...

What’s better than first-party shopper data? First-party shopper data paired with predictive analytics. That’s the thinking behind Adroit Digital’s acquisition of Arcametrics, a small North ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...