Marketing strategies are actions a company's management team takes to acquire new customers or retain existing ones, build revenues and increase market share. The business owner, when creating the ...

A company's advertising budget generally depends on the company´s marketing goals and objectives. A business can use any of several allocation methods to create its marketing budget. The objective and ...

Andrew Beattie was part of the original editorial team at Investopedia and has spent twenty years writing on a diverse range of financial topics including business, investing, personal finance, and ...