Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

I have recently been examining issues involved in marketing change management. The kind of changes I am referring to include the introduction of a customer relationship management approach and the ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Business management helps a company function and achieve goals. Here's what you need to know about each of its eight main ...

“Managing the Data” is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O’Hara. Every marketer and media company these days is trying to unlock the ...

Sales and marketing professionals rely on documents like proposals and collateral to generate leads and close business. It is essential that these documents are appropriately reviewed by the right ...

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That's truer today than ever before, because customers have more choices, more control, ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...

See how top marketing project management software like monday, ClickUp, and Notion help marketing teams execute campaigns more efficiently. The best marketing project management software helps you ...

Private businesses come in all shapes and sizes. Still, none are either too big or too small to avoid the economic impacts of the ongoing public health emergency caused by the spread of the COVID-19 ...

Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...

Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting broader changes in how organizations communicate, distribute information, and ...