Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

When you use the same marketing for everyone who might buy your product or service, you're using the undifferentiated marketing approach. This is also called mass marketing and, as noted by the ...

Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with ...

What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to reach ...

The question ‘What is Social Marketing?’ has emerged as an all too common conversation in marketing circles – so dig into this deep dive guide and discover how to implement social marketing through ...

You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you. The ...

From televisions to mobile phones, from advertising billboards to signs on city buses, it’s nearly impossible to avoid the advertising and marketing content all around us. It’s content overload, which ...

Doing things differently is difficult and demands commitment and hard work. That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing.

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