Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Phifer & Company expands services with expert guidance for companies building modern Marketing, Communications, PR, ...

The crisis landscape in 2026 is defined by multidimensional threats that go far beyond a simple viral post. Marketing teams ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Opinions expressed by Entrepreneur contributors are their own. The Gen Z generation is on the cusp of becoming the most powerful and influential generation in history. While some marketers might be ...

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

Effective Digital Strategies for Small Businesses Dallas, United States - January 19, 2026 / SMBMarketingHub.com / In ...

If I had to describe European tech growth over the last few years with one word, it would be ‘disruptive’. While it may seem cliché, I’ve chosen this word for many reasons. Through a positive lens, ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing (UCM) team at Carnegie Mellon University.