(Ad) You've probably heard the saying that your customers are your best salespeople. And it's true - they can be your best marketing asset. It's not just about getting them to talk up your product or ...

Researchers from University of Liverpool, University of Manchester, and University of Mannheim published a new Journal of Marketing article that investigates the consequences of the financial ...

Let’s discuss something often overlooked but crucial: ownership. Not of your latest big idea, award-winning campaign, or clever tagline—but of the digital assets that form the foundation of your brand ...

The Changing Landscape of Asset Management Marketi... The Changing Landscape of Asset Management Marketing The Role of the Client Journey in Asset Management Marketing Future Trends in Asset ...

Paris-based Ubisoft develops and distributes entertainment products globally, including more than 1,000 videogame titles. Keeping track of the marketing collateral for such a huge inventory was a ...