Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...

The formal definition of marketing includes a wide variety of activities that go beyond promotional efforts. Marketing starts with pre-launch research about your marketplace, which leads to long-term ...

Research published in AdAge at the end of 2016 helped decode today's five CMO priorities. Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first ...