Whatever services or goods you offer, there are multiple ways to market them. You might orient your marketing to emphasize low prices, determine what your customers want, or focus on sales and sales ...
A market orientation for your small business is an organizational strategy dedicated to meeting the needs of consumers. All your business's strategies and product developments revolve around this ...
Prior to World War II, the excavator or shovel industry was dominated by 30 or more manufacturers of cable driven digging machines. After the war someone invented the hydraulic backhoe which was a ...
Blog posts represent the views of CFR fellows and staff and not those of CFR, which takes no institutional positions. Emerging Voices features contributions from scholars and practitioners ...
Journal of Marketing Theory and Practice, Vol. 15, No. 2 (Spring, 2007), pp. 113-125 (13 pages) The market orientation construct is central to the study of marketing; however, scholars have expressed ...
In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical alignment ...
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Editor’s note: The next president is in for a rough welcome to the Oval Office given the list of immediate crises and slow-burning policy challenges, both foreign and domestic. What should Washington ...
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