Consumers today look for authenticity. They also look for companies that share their values and remain true to their purpose. Lip service is not enough—you must live your purpose and turn that into ...
Adecco is a market leader in the recruitment industry with a strong brand and a wide range of services. Technological development is eroding Adecco's competitive advantages, with the likes of LinkedIn ...
Thus, any market rotation we get in 2026 is likely to be gradual and subtle. It's less likely, in our view, to be a major ...
The landscape of robotics is rapidly evolving, with new entrants regularly disrupting market dynamics. Recently, the spotlight has been on Gemini Robotics, a company making headlines with its ...
Some tips to position your product so consumers see it as the next big thing. People are like raccoons: we're attracted to the new, shiny object. Customers want to buy whatever’s innovative or cutting ...
Deja vu all over again. Fifteen years ago, private homebuilders last faced an operating and selling environment this unforgiving. Back then, the housing crash was a single, seismic event. Today, it’s ...
Traditional positioning engagements typically happen in one of two ways: The positioning consultant you've hired starts with internal documents and collateral to see what is working and not. They move ...
It was July of 2020 and the interest rates had just dropped below 3%, every Title & Escrow company was slammed! In this season, most companies were well on the way to making more money than they had ...
Since 2010, less than 10% of the time has the market traded at a 4% premium or more to our valuations. The macrodynamic tailwinds that supported 2024 are fading. With the market trading at the high ...
Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...
Meta abused its dominant market position to benefit Facebook Marketplace, EU’s initial findings show
The European Commission (EC) has confirmed that it’s proceeding with an antitrust investigation into Facebook’s parent company Meta Platforms Inc. (Meta), over the way it ties together its core social ...
The goal of marketing is to find and build relationships with customers, and the function of marketing sits at the interface between customers and the company that needs customers to build financial ...
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