As a manufacturer, no one else is quite as intimate with a product you design and craft yourself. We asked three to each build us one of their own, the way they felt it should be done. Here are the ...

Whether you’re out fun fishing or competing in a big-money tournament, lure fishing provides the opportunity to cover a lot of ground and a great chance at hooking the fish of a lifetime. We asked top ...

My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

Muskies are already the fish of 10,000 casts, so imagine how much cooler it would be if that hit on cast 9,999 came on a giant topwater lure. If you know when and where to fire a big propbait or ...

With opening day of trout season – April 13 – fast approaching, some anglers have already been wetting a line in Delayed Harvest Artificial Lures Only streams across the state. Not only do these ...

Catch bass in any pond by selecting the right lure for all possible conditions. Like any bass angler, I love tearing across a vast reservoir in a bass boat, but I probably spend twice as much time ...