NEW YORK—As audiences fragment and the competition for the attention of consumers grows ever more heated, a new survey from Brand Keys highlights some of the companies and brands that are doing the ...

Customers determine the success of any business; whether a sense of loyalty develops often depends on one particular dynamic: a customer’s relationship with the salesperson. A team of academic ...

The study presents 12 actionable tactics brands and marketers can take to build loyalty with their customers The Loyalty Wheel framework established in Intuit Mailchimp's latest report, The Science of ...

TROY, Mich.: 25 Sept. 2024 — Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by ...