LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

Turns out Ash only needed $649.99 to get 8 Gym Badges.

Lego released its first-ever Pokémon-themed sets last week. Within hours of preorders opening, scalpers had moved in.

LEGO unveiled new Winnie the Pooh sets, featuring a collectible adult display model and a more kid-friendly Piglet build, now ...

If there’s one thing that has come to define the generations after the baby boom, it’s probably nostalgia. It’s heavily marketed and weaponized by the market: yearning for better, simpler times seems ...

2026 is already going to be a huge year for LEGO fans, but there are several great sets that might be flying under some ...

Well, well, well, it seems as though a wild collaboration has appeared! After what feels like an eternity of fan petitions, wishful thinking, and probably a few thousand tears shed over the lack of ...

Here’s the rundown on everything to expect from Lego in February.

In an exciting announcement for fans of both Lego and video games, Lego has unveiled a new set that transports players back to one of the most iconic moments in gaming history: the climactic battle ...

The LEGO Pokémon Pikachu and Poké Ball set retails for $200 and is part of the first wave of Pokémon-themed builds launching in early 2026. Pre-orders opened in January 2026, and the set is set to ...