The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your complacent attitude to your Lego basket. Lego is bringing interactive bricks ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to life.

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will bring three Star Wars sets to life.

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

Ready to dive headfirst into pure imagination? LEGO has just unveiled one of its most whimsical creations ever: a “Willy Wonka & the Chocolate Factory” set, a gorgeous 2,025-piece homage to Gene ...