This report from emedia draws on a survey of top B2B marketers to establish how the industry is approaching lead nurturing.You'll discover the benefits that successful marketers have reaped through ...

Content Marketing Executive at Lead Forensics and a digital marketing, content and social media enthusiast. Lead Forensics is the UK's No. 1 website intelligence solution that can turn unknown website ...

In the past 5 years the average sales cycle has increased 22%, and since B2B purchasing decisions require more buy-in from various parties than a B2C transaction, the B2B sales cycle has become even ...

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

Across the board, the sentiment toward lead nurturing initiatives was — unfortunately — negative: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their ...

Email is a potent tool for moving leads through the buying process. Here are five lead nurturing campaigns that can increase customer interaction with your brand.

Nurturing campaigns are essential for keeping people who visit your site but aren't ready to immediately buy engaged with your brand. There are various types of nurturing workflows based on who you ...

Every day, it seems we are exposed to ads everywhere we turn, making it more challenging than ever to stand out in a crowded inbox or social media feed. We don’t just need visibility; we need ...

With decision cycles spanning three to six months and involving up to or even over a dozen stakeholders, the most effective B2B marketing teams are adding high-impact channels to their marketing mixes ...