A popular potato chip company is undergoing a major makeover, due to a concerningly large swath of clueless customers, apparently. On Oct. 9, Lay’s announced its rebrand — the largest in its nearly ...

Lay’s is revamping its branding after 42% of consumers didn’t realize their potato chips were made from “real, farm-grown potatoes.” Parent company PepsiCo recently announced “the largest brand ...

What is your $1 million chip idea? That was the question posed by Lay's last year in their Do Us A Flavor contest that generated more than 700,000 submissions from fans across the country. The chip ...

Think about it for a moment. When you grab a bag of Lay's chips, what crosses your mind? The satisfying crunch, the salty goodness, or maybe that nostalgic yellow and red packaging? What probably ...

Lay’s potato chips are receiving a big rebrand that makes it clear that the popular snack food is made from potatoes. That might seem silly, until you realize that according to the chip maker, nearly ...

Food giant Frito-Lay — maker of the popular snacks Cheetos, Doritos and Lay’s potato chips — announced Tuesday it will shutter two of its manufacturing and warehouse facilities in Orlando, eliminating ...