An inside look at how Smart Bricks expand Lego’s system without replacing physical play ...

Back in 2024, Lego delivered an excellent (and huge) Icons model of the NASA Artemis Space Launch System. With a price tag of ...

Looking at the key specs, the most obvious difference between the two sets is their size. The LEGO Icons Artemis set has over ...

The Lego Smart Brick is the building block for its new Smart Play ecosystem of lights, sensors, location tags and other ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

Lego unveiled its Smart Play system at CES 2026 earlier this month, with a selection of sets designed for the engaging ...

LEGO is bringing video games to life with their LEGO Nintendo Entertainment System. The buildable game console will include a buildable game cartridge, 1980s tube television, and a controller. The set ...

LEGO has officially announced the LEGO Nintendo Entertainment System (NES), a replica of the 1985 classic console that also includes a buildable 1980's retro TV that features an 8-bit Mario on a ...