"You might hear our Smart Brick roaring like a jet plane or flushing like a toilet." ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick. Patents reveal how.

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive movement. But one expert on early learning says that could lessen the ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully digital, Smart Play is the future.

Featuring LEDs and speakers, LEGO's Smart Bricks are meant to be the brand's first foray into smart technology as ...