LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

The new interactive bricks are designed to make playing with LEGO sets even more fun.

Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with a new smart interactive piece that can detect and interact with other smart ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

More Lego Star Wars sets have been unveiled that are compatible with Smart Play bricks, including a landspeeder and AT-ST ...

Lego recently announced the biggest evolution to the Lego system of play since the 1970s – with a new Smart Brick filled with ...