The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

LEGO is back with a brand new set for Transformers fans as they officially unveil the 2025 Icons Transformers Soundwave! This premium build brings the classic Decepticon to life like never before and ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

For now, the only Smart Play sets available are the Lego Star Wars sets, and you can’t buy a Smart Brick on its own – you’ll ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...