Your typical jewelry ad has to elevate a murky quarter carat gem into a Captain Planet-esque omniforce of nature. That rock is simultaneously a sparking flint to relight the fires between your loins, ...

Alex Kosene wasn’t thinking about making a television commercial when he wandered into Reis-Nichols Jewelers about a year ago. He just wanted someone to fix his watch. At the time, Reis-Nichols had no ...

Jewellery brands are ramping up their ad spends as the ‘big fat Indian wedding’ brings more pent-up demand. To capitalise on the ongoing wedding season in India, jewellery brands have come up with ...

Several Bollywood celebrities such as Kritika Kamra, Alankrita Shrivastava, Shruti Seth, Tisca Chopra and others took to Twitter to hail a new ad, featuring a trans protagonist. Watch here. A ...

Back from judging the Miss World pageant in Johannes-burg, Priyanka Chopra will be reliving her moment with the crown and her entry in Bollywood in a jewellery ad Back from judging the Miss World ...

New Delhi: With the tagline “pure as love”, a recent unconventional jewellery ad that traces the journey of a trans woman has garnered immense love and praise from Bollywood celebrities and the common ...

An advertisement for traditional Indian jewellery starring a transgender model is winning hearts in India. The one-minute-40-second video charts the story of transition of a trans woman - an awkward ...

India's ace designer, Sabyasachi seems to be always in the line of fire. After inviting wrath for his recent ‘Intimate Fine Jewellery’ collection, which was called out for denigrating the mangalsutra, ...