Creator-First Platform Offers an Authentic Alternative to Digital Advertising in the Growing Creator Economy LOS ...

The members of the Selection Board for the Impact Digital Influencer Awards 2025 are the industry experts responsible for ...

Sunil D'Souza has been serving as the Managing Director & Chief Executive Officer of Tata Consumer Products since April 2020.

Influencer marketing has transformed over the past decade. What began as simple product endorsements has become a refined strategy rooted in authenticity and storytelling. At the center of this ...

Balancing brand control with creative freedom is a delicate dance that, when executed correctly, can lead to highly successful influencer marketing campaigns. In the dynamic world of affiliate and ...

The SAG-AFTRA National Board voted to create an influencer and digital creator committee, taking another step to bring influencers into the world of TV and movie stars. The move is an acknowledgement ...

The Pakistan Influencer Awards has been officially announced as a dedicated recognition platform created to celebrate digital ...

The deal came into focus after Collin Rugg shared details on X, revealing that influencer Khaby Lame had signed a $975 million agreement authorising the use of his personal brand, facial data, voice ...

With India's influencer marketing growing in investment, impact, and ROI expectations, it has started showing its impact on consumer buying decisions. According to Kantar's latest norm-based research ...

The Ministry of Tourism has flagged risks linked to influencer-driven travel content, citing misinformation and safety concerns, but says direct regulation is not feasible due to the scale of digital ...

With over four million influencers reported in the country and as many as 100 million taking their shot at product pushing on digital channels, it's no surprise that the explosion of social media has ...