Infinite scroll has become a darling feature of websites, rolling out on new platforms every day, streamlining content consumption for readers who will never have to hit a “next page” button again.
"Infinite scrolling" is fashionable, but it is still one of the abominations of today's web. Indeed, it subverts the web's original intention, and destroys its basic design promise. The whole idea of ...
Social media is “designed to keep our eyes on it – in order to make us look at advertisements”, said Professor Robin Banerjee, who led the research. This means “we’ve got this very, very clear pattern ...
Google’s Martin Splitt had to remind SEOs and site owners that Googlebot doesn’t scroll through pages. When infinite scrolling is implemented on a web page it can cause issues with how the content is ...
YouTube is testing infinite scroll for long-form videos. This change, spotted in the YouTube app, could alter or even destroy an important gesture navigation for smartphone users. YouTube is by far ...
The government is currently considering an Australian-style social media ban for under-16s in the UK, and has highlighted infinite scrolling as a feature which "drives addictive or compulsive use".
The European Commission (EC), the EU's policy enforcement body, has issued a provisional ruling that TikTok's addictive design violates the Digital Services Act (DSA). On February 6, 2026, local time, ...
EU says TikTok must disable ‘addictive’ features like infinite scroll, fix its recommendation engine
The European Commission on Friday accused TikTok of purposefully designing its app to be “addictive,” calling out features such as infinite scroll, autoplay, and push notifications, as well as its ...
Doomscrolling could itself be doomed if European Union regulators have their way. The European Commission is taking a historic stand against social media, ordering TikTok to disable infinite scrolling ...
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