‘ITV should never be allowed to show Six Nations again’ say fans as opening match blighted by mid-match adverts

RUGBY fans have blasted ITV for showing adverts in the middle of Ireland’s Six Nations clash against France. The two teams ...

ITV to play adverts before scrums during Six Nations games

The news that ITV intends to show adverts during breaks in play before scrums shows the disdain in which the set-piece is ...

ITV uses in-game adverts during Six Nations in UK first

An advert was shown in each half of France's victory over Ireland in a 'double-box' format, lasting for 20 seconds.

ITV to air in-game adverts for Ireland’s Six Nations clash against France tonight

For the Six Nations opener between Ireland and France on Thursday, ITV will add split-screen adverts while scrums are being set.
Advanced Television

ITV to trial in-game ad breaks during Six Nations

ITV is set to trial in-game ad for the first time during the opening fixture of the Six Nations Championship on February 5th when France takes on Ireland at Sta ...