For a brand that’s been around for 45 years, IMAX still seems pretty relevant: Millions of people will see Spectre in the massive-screen format in the coming weeks, and more than $6.5 million worth of ...

From today, you can catch super-agent Ethan Hunt's seventh adventure on many Swiss screens, including IMAX theatres. But if you want that experience, you'd best rush like Ethan himself. Officially, ...

The Enchantress clip was released in a extended TV spot but the other eight clips are new. The Deadshot clip may be the highlight of the bunch. The IMAX Countdown video doesn’t feature any new footage ...

If you happen to be watching Suicide Squad in an IMAX theater when it debuts in next week, you’ll be in for an interesting treat. Warner Bros., IMAX, and OneNinth have created a custom IMAX countdown ...

Following the release of the first The Fantastic Four: First Steps trailer earlier this month, theaters are now getting ready for the upcoming MCU movie with some exciting promotional material that ...

The video — which the theater company shared on their Twitter page and can be seen below — begins with an old school movie counting down from 10. Starting at number eight in the countdown, the black ...

Starting tomorrow, Imax is launching its biggest global brand campaign ever in 77 countries and 39 languages called “Films to the Fullest” coinciding with their current 50th anniversary. At a time ...

Nothing can really prepare you for the first moment of seeing that all-too-familiar HBO static logo — complete with pop-and-whizz sound effects — on an IMAX screen. A sound and image so closely tied ...

IMAX CEO Richard Gelfond said that he was "shocked" at the record performance of "Top Gun: Maverick," after it shattered box office numbers in its Memorial Day weekend debut with a domestic gross of ...

I can now say that I've ridden the grandfather worm. Yes, thunderous sound has nauseated me as my seat vibrated worryingly and I looked up from my far-too-close seat feeling less than safe and sane, ...