Certain moments in a marketing career have a way of distilling years of experience into a single, essential lesson. For me, that moment came during my time at PepsiCo, when I saw firsthand how a brand ...

Why your gut and dashboard need each other. Balancing gut feelings with hard data isn’t a soft skill.

While expertise, experience and evidence-based decision-making are important parts of leadership, they no longer ensure success. The rise of automation, real-time data analytics, virtual reality (VR) ...

Finance professionals are increasingly using algorithmic trading tools to predict market behavior and suggest optimal investment decisions. However, while most of these models are effective in stable ...

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