Yesterday, I shared research from my colleague Keith Kaplan showing that stock prices often move in repeatable seasonal patterns – and why understanding when things happen can matter just as much as ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Not only can AI figure out what you're thinking, it can now predict what decision you'll make next based on patterns in human behavior. That has huge consequences for hiring. Most people already ...

While AI models may exhibit addiction-like behaviors, the technology is also proving to be a powerful ally in combating real ...

Apps that understand human behavior use empathy, psychology, and adaptive intelligence to create intuitive digital ...

Symbolic triggers shape human behavior in profound ways, influencing everything from global mourning to acts of violence. The death of Princess Diana triggered worldwide grief, as she embodied the ...