Those who use mobile technology to market to consumers have a responsibility to do so in a mutually beneficial way. Here are six best practices for using in-store beacons in your retail store. 1.

Avalanche beacons (otherwise called avalanche transceivers) can save your life when snowmobiling, skiing, hunting, or hiking in avalanche terrain. Before heading out, each member of your party turns ...

Increasingly, retailers are looking to beacons to enhance the in-store shopping experience while simultaneously bridging their physical and online experiences. These Bluetooth-enabled devices are ...

One of the most intriguing technologies of 2013 was Apple’s iBeacons protocol in iOS 7, for Bluetooth Low Energy-based transponders known as beacons. Two years later, beacons are of very high interest ...