Retaining peak season customers is often overlooked once January rolls around. These shoppers typically drive e-commerce ...

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

You may be starting with no customer trust, but equally you’ve probably not experienced any negativity that sticks in the mind of your prospects. You’re also not obliged to abide by brand traditions ...

Building a loyal customer base is essential for any business. Not only is retaining an existing customer more cost effective than acquiring a new one, but forming authentic connections with your core ...

Attracting new customers is undoubtedly essential when running a business but nurturing the ones you have is key to sustainable growth. Although no company can retain all customers because of ...

Discover how to use AI and customer data ethically to strengthen trust, loyalty and long-term business growth. Learn practical ways to scale personalization and connection without sacrificing your ...

The trades industry—plumbing, HVAC, electrical, and other essential home services—has long prided itself on providing reliable, critical solutions to customers. But as we begin 2025, new research from ...

Critical metric. Churn isn't just a number — it's a telltale heart of customer satisfaction and business health. Revenue driver. Tackling churn goes beyond fixing leaks. It's about nurturing a fertile ...