Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

The definition of success for any campaign varies, depending on who is doing the defining, the expectations that were set for clients at the outset of the project and, in the end, the measurable ...

Most business owners in the coaching space obsess over five-star testimonials and social media snapshots when it comes to featuring client success. I appreciate great feedback as much as the next CEO, ...

Understanding how to measure a project's success allows you to make more informed decisions and establish strategic, measurable business goals. Most project management metrics fall into one of four ...